1. I actually look for Maxwell House Daily Brew. I know it gives me a reliable cup of coffee. I also know it is priced very reasonably. If I do not find it I turn to other choices. I do look at price, but that is not the deciding factor. I always want a good cup of coffee so I stay away from store brands. I look for a breakfast or medium roast since my husband does not like darker roasts. If I see that Maxwell House or Folgers have a special bonus package I will usually purchase it.  If there are none I usually look for the price difference. The most important thing about my final choice is whether I have had it before and how it tasted.

2.I have a great relationship with Maxwell House. WHen I was a girl, my great grandfather drank Maxwell House Instant Coffee. He was my favorite person in the world.  So from the start of my life Maxwell House has been there.



3. a)As stated before Maxwell house was part of my life right from the start.
 
    b) It is a part of my life now. As a matter of fact I can look to my right and see the Maxwell canister right there.

    c) Maxwell House always delivers a good cup of coffee. It is reliable. I am never disappointed using it. I have a very high opinion of the brand. I feel like it has a reputation for a quality product.


    d)  n/a


    e) nope, if I am going to get Maxwell House specifically and the store is out I will go somewhere else to get it or wait a few days for it to be restocked.

    f) It's not often that I have a specific brand in mind unless I am looking for a flavored variety.

4 a) They deliver a quality reliable product. They are always the same and that is important. There is nothing worse than expecting something to be the same and then you get it home and  it's not what you thought.

    b) I don't think they have a secret. I think people are loyal to Maxwell House because they get what they expect to. When it comes to foodstuffs I think getting the same product you got the last time is not only wanted but expected.

   c)  I really can't think of anything they don't do well. They are making a great product at a good price.


5.  The 3 values I think this company has are:  Traditional, Strength and Diversity.


I chose strength because they are a long standing company that keeps abreast of the trends and changes just enough to be relevant.

I chose diversity because there are ads for them in all sorts of cultures.

Tradition seems to play a large part in the company. They don't fix what isn't broken. So many companies do bigger and better ( even if it's not) but Maxwell House introduces new items without getting rid of the staples.

6. Does Maxwell House have grit? Oh yeas, they could not have survived and thrived if they didn't. They have been there through upset economies, wars and all other trials and they still grew.

Determined? I guess so , don't really know about that.

Self -Assured? Sure, they know they have a good product and they work at keeping their reputation spotless. They know they  have to rely on repeat customers so they give us what we want.

Hard Work- well yeah, their R & D department is always trying new things. They seem to keep ahead of trends and introduce new items ahead of their competitors.

American? Well yes Maam. (Or Sir) they embody what an American company should be. They seem like an All American kind of company.